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The Melle 'Brotherhood of the Pink Elephant' was founded on 24 April 1992.

The members of the 'Brotherhood of the Hasselt jenever' are our godfathers and our godchildren are the members of the Gavere 'Brotherhood of Aunts and Uncles of Valeir'.

The Brotherhood counts 23 active members, 18 of which constitute the Large Council.

The Brotherhood aims to promote ancient traditions and Melle local beers – and in particular the Delirium Tremens – as quality products both on a national and international level, so these beers can finally be appreciated as 'truly local'. The Brotherhood aims to restore the Melle local beers in the gastronomic and culinary world. By actively participating in chapters of fellow brotherhoods a genuine friendship has been forged, enabling the members to discover the gastronomic and folkloristic patrimony of our own country and the neighbouring countries.

The Brotherhood is also active on a social level. They regularly support charity activities that donate the entire proceeds to the Child Psychiatry ward of the psychiatric institute Caritas, in Melle.